Your Google Merchant Center account must have the same shipping and tax (US only) settings as you have in your Ecwid store so that users understand the exact price they’ll have to pay, including the shipping and tax fees, from your Google Shopping Ads. Check the list of currencies and languages by country, if you are not sure what language and currency you are supposed to use. When submitting your product data to Google Merchant Center, you need to use the language and currency that's supported for your target country. You need to make sure that your website is SSL-protected and operates through a secure connection ( You can find more information about SSL-protection in the article Showing that a store is secure. You can add this information to your store with the help of the Legal Pages option. Refund Policy and Terms of Service. Ensure that you have a clear and conspicuous Refund policy and the Terms of Service on your store website.If you don’t have a contact page yet, check the guide about Legal pages in your Ecwid store to learn how to add one.

You need to display sufficient contact information on your store website, including a physical address, a phone number, and/or an email address.

Store requirementsīefore you upload your product feed to Google Merchant Center, you need to make sure that your store meets the Google Merchant Center requirements: In case you prefer a manual setup, you can use a ready XML feed file with your product data, upload it to Google Merchant Center, and manually build your ad campaigns in Google Ads. You can save plenty of time with ad campaign management by enabling the automated Google Shopping Ads for your store.

Google images advanced search upload