According to HubSpot Product Manager Lars Osterberg, Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful (and, in some cases, because they pay ad blockers to do so.) The Pros & Cons of Ad Blockingīlocking ads, tracking codes, and other third-party scripts benefits users by increasing page load times, improving battery life, and protecting privacy. Right now, ad blockers target the more 'annoying' types of ads like pop-ups and banner ads. What do ad blockers block? The specific content that's disallowed varies from app to app. Some of them are meant to eliminate all advertising on a webpage. Others specifically block things that could compromise a user's privacy - which includes the tracking codes that provide marketers with information about visitors' activities on the page (like how long a person spends looking at the page or which other pages they look at on the website). Others don't replace it with anything, leaving holes or broken links on the page where the ads would've been. Some of these applications replace that advertising content with something else. What Are Ad Blockers?Īd blockers are applications (like plugins or browser extensions) that remove or alter advertising content on a webpage.

We know many of you are concerned, so we're here to clear the air as much as we can. There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. Use of the mobile Safari app represents more than half of all mobile internet usage. So why is everyone freaking out? Because this is the first time Apple is allowing them for its over 700 million iPhone users. And ad blocking applications aren't a new concept - they've actually been available for desktop and Android for a few years now. The new feature isn't a total shocker: Apple gave the go-ahead for iOS 9 app developers to build ad blocking extensions for Safari, its default browser app, back in June 2015.

These ad blocking applications will let people easily block advertising, trackers, and other third-party scripts. When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store.

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